A pretty famous drink with a lot of flavours and the power to get you drunk real fast.
In the month of December we talk about Gordon’s Gin and now we dedicated the whole month of January to Absolut vodka and their flavoured drinks.
Let’s find out more about this drink.
One of their selling points is that they make it with no added sugar and all their ingredients are natural. The main ingredients in Absolut vodka are water and winter wheat.
This drink is produced near Åhus, in southern Sweden. It was established there by Lars Olsson Smith in 1879 and in 1917 it was sold global wide
In 2008 Pernod Ricard bought Absolut from the Swedish state, and it wasn’t cheap, this transaction cost them €5.63 billion.
After Smirnoff and Bacardi Absolut is one of the biggest brands that you can find in 126 countries.
As we know previously, gin was dominating the market for some time and then this other transparent alcoholic liquid appeared.
In the United States, Absolut became really popular firstly among the creative community.
You can also found out more about them on their website here.