We need all the help we get during these times. The beauty of those tricks is that they can be applied all year long. Whenever your season is ending you can still make some profit with these tips.
1. Rent it
No, not all of it, just parts from it. Let me give you some examples.
If you have a restaurant that starts at 10:00 in the morning, rent your kitchen from 7:00 AM to 9:30 AM. There are people that have mobile businesses but they need a stationery kitchen from time to time. There are other breakfast businesses that choose not to have their own kitchen so they rent it.
If you have a coffee shop that closes at 5:00 PM rent your espresso bar. There are people that need these places for filming content or can have a pop up cocktail bar.
In “dead season” time, events can bring more customers in. You can organize your own events like: the history of our favorite wine cellar and serve some of their wine and present a bit about it. You can also make a special menu that people need to book in advance.
You can have movie nights, again with a pre-booked menu, or live, small concerts. The options are limited by your imagination and space. There are other types of events like a stand up comedy show, that will bring people in really fast.
You can use your location to grow others. Give this opportunity to your stuff and let them shine. Make an agreement with them on the price and get on from there. You can also rent your place to other trainers. Bartenders( freelancers ) that are flexible with their locations can use your space and give training, spit the money and you will make extra money with your location.